Blackpool’s renowned leisure destination North Pier brought to market

Global real estate advisor Avison Young has been appointed to market Blackpool’s iconic North Pier, presenting a unique opportunity for investment and development in a multi-faceted family entertainment destination.

Situated in a flagship location on Blackpool’s famous promenade, adjacent to the iconic Blackpool Tower, the Grade II listed North Pier is one of the UK’s most historic and well-loved seaside landmarks, retaining its original Victorian features.

North Pier was the first pier built in Blackpool in 1863, has been under the same family ownership for the past 14 years and is now being brought to market.

This investment opportunity comprises a diverse range of attractions located directly on the pier, including the Joe Longthorne Theatre, an amusement arcade which includes an adult gaming centre area, a two-tier Victorian carousel, electric train and a variety of cafes, take aways and bars. The pier operation is primarily managed in-house, with the exception of select concession areas, and currently employs 10 full-time, three part-time, and approximately 40 seasonal staff.

The freehold also benefits from a premises licence, an adult gaming licence, and a gaming machine permit. Further development opportunities include the proposed redevelopment of the Merrie England Bar, with a planning application currently pending for renovation works to enhance and modernise the space.

Directors for Northern Victorian Pier Ltd, said:
“Bringing North Pier to market is a decision we’ve made with a heavy heart. However, following the events of the past few years, we’ve chosen to focus our attention on the wider portfolio, including Central and South Piers.

“Our passion for North Pier has never wavered and we have continued to invest in it throughout the challenges of COVID. There remains a fantastic opportunity to enhance the visitor offer, particularly through the proposed refurbishment of the former Merrie England Bar, and to shape a pier that’s ready for the future.”

Richard Baldwin, Director, Leisure at Avison Young, commented:
“Blackpool North Pier is a rare and exciting opportunity to acquire a prominent, multi-faceted family entertainment attraction in one of the UK’s flagship seaside destinations. With its mix of leisure, entertainment, and food and beverage uses, combined with clear potential to further develop and enhance the existing offer of the Merrie England Bar, the asset presents both immediate income and long-term growth opportunities.

“We expect strong interest from a wide range of investors and operators keen to capitalise on Blackpool’s enduring popularity and ongoing regeneration.”

Sensible offers are invited for the fully equipped freehold. In addition to the purchase price, all consumable stock is to be purchased at valuation upon completion.

For further information on the development, view the brochure here

Enquiries should be directed to Richard Baldwin, Avison Young: [email protected]