Engage
Creating better destinations for people and property
Engage is Avison Young’s award-winning destination marketing, placemaking and occupier engagement service. We help landlords, asset managers, developers and property teams shape places that attract occupiers, bring communities together and deliver a better everyday experience. By combining audience insight with destination strategy, marketing and activation, we turn ideas into practical programmes that work for each place and the people who use it. Our services cover placemaking, communications, events, digital engagement and social value. The result is a destination that feels more connected, supports occupier satisfaction and contributes to long-term asset performance.
What can we offer?
From business parks and office campuses to retail destinations and mixed-use developments, we help clients shape places where people want to work, visit, connect and return.
Placemaking
Defining what makes a place distinctive, understanding its audiences and developing practical strategies that give it a clear identity and purpose.
Marketing
Delivering destination marketing, communications and content that build awareness, strengthen identity and support leasing and commercial goals.
Engagement
Helping property teams understand and respond to occupier needs through regular communications, feedback and community programmes.
Activation
Planning events and activities that bring spaces to life, encourage participation and give people more reasons to visit and connect.
Digital experience
Using websites, occupier apps and other digital platforms to make information easier to access, promote amenities and improve the customer experience.
Social value
Connecting destinations with local communities, charities and partners to support positive, lasting social impact.
Destination marketing and placemaking
Every destination needs a clear reason for people to choose it. We help clients understand what makes their place distinctive and how it can meet the needs of occupiers, visitors and the wider community. Through destination audits, audience insight and positioning, we develop a clear identity and a practical plan for bringing it to life. From business parks and office campuses to retail and mixed-use destinations, we deliver marketing campaigns, placemaking programmes and experiences that build awareness and support leasing activity. This gives each place a stronger voice, a more consistent experience and a clear position in the market.
Occupier experience and community
Understanding how people experience a place is key to its long-term success. We help clients listen to occupiers and turn their feedback into practical improvements. This can include workplace experience programmes, occupier communications, surveys, events and community-building activities. Our approach helps property teams build stronger relationships, respond to changing needs and create environments where people feel informed, supported and connected. For clients, that means a more engaged occupier community, better insight and an experience that supports satisfaction and retention.
Events, activation and social value
Great destinations do not stand still. Regular activity helps places stay relevant and gives people more reasons to take part. We plan and deliver events, wellbeing initiatives, seasonal campaigns, social value programmes and community partnerships. We also help clients make better use of shared or underused spaces and promote the amenities already available. Each programme is shaped around the place, its audiences and its goals. This keeps activity purposeful, supports stronger connections and makes a positive contribution to the destination and its wider community.
Powered by Avison Young
Engage combines specialist marketing and engagement expertise with Avison Young’s wider property knowledge. We work closely with property management, facilities management, building consultancy, agency and workplace specialists. This means our recommendations are grounded in how each asset operates and what can be delivered in practice. By connecting occupier insight, site operations and destination strategy, we develop programmes that support clear commercial goals, including leasing, occupier satisfaction and retention. It is a joined-up approach that helps clients move beyond one-off activity and achieve outcomes that can be tracked, reviewed and improved.
Connect with our engage team today
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